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(Architecture News / Design News )
11 May 2012  
The National Highways Authority of India (NHAI) has started construction work on the service road between Rajokari and RTR-Palam crossing. Once the much-awaited service road is built, it may reduce congestion on the Delhi- Gurgaon expressway, reports Times of India.

The parliamentary Committee on Public Undertakings (COPU) blamed NHAI for its failure to provide a service road all along the main expressway, which became operational five years ago. The committee had highlighted how the missing patches of service roads has been forcing commuters, particularly the ones on two- and three-wheelers besides all slow moving vehicles, to take the main carriageway.

The committee had also sought an action taken report (ATR) on this deficiency. Though the rest of 27.7-km expressway has a service road, the service road along this 3-4km stretch could not be built due to non-availability of land. The NHAI had claimed that it had waited long enough to get therequired land from the Airport Authority of India (AAI).

NHAI has now awarded this service road work to a private contractor and it is being undertaken as a cash contract project. "We hope the work would be completed in 4-5 months. There have been reports of traffic slowing down between Rajokari flyover and RTR crossing during peak hours since the four-lane carriageway accommodates traffic coming from six lanes," said a senior NHAI official.

Once completed, commuters heading towards Dwarka from Gurgaon side can take the new road and that would improve traffic flow on the main expressway
 
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31   French firm to maintain Hyderabad Metro ( Architecture News / Design News , Andhra Pradesh , India ) 05 May 2012   
  Keolis SA, a subsidiary of SNCF, France's state-owned railway company has been selected as Operations and Maintenance contractor for the Hyderabad Metro Rail, being developed by infrastructure major L&T. According to the press release of L&T, Keolis will also be involved in testing, commissioni ...
Keolis SA, a subsidiary of SNCF, France's state-owned railway company has been selected as Operations and Maintenance contractor for the Hyderabad Metro Rail, being developed by infrastructure major L&T.

According to the press release of L&T, Keolis will also be involved in testing, commissioning and trial runs of the metro rail. "L&T Metro Rail (Hyderabad) Limited has decided to involve Keolis SA during the formative stage of the project, in order to take the advantage of their expertise in Metro Rail Operations & Maintenance. Their involvement will give them sufficient time to review the detailed design, to recruit and train the manpower," the release said.

The first phase of Metro is expected to become operational in 2016.

32   Real estate biz becomes prosperous in guise of SEZ: Par Panel ( Architecture News / Design News , Delhi , India ) 03 May 2012   
  A Parliamentary panel has castigated the government for not establishing industries in almost half the SEZs set up since 2006 and giving the land to realtors, diverting fertile land of farmers. The Parliamentary Standing Committee on Commerce said that though land was acquired for special economi ...
A Parliamentary panel has castigated the government for not establishing industries in almost half the SEZs set up since 2006 and giving the land to realtors, diverting fertile land of farmers.

The Parliamentary Standing Committee on Commerce said that though land was acquired for special economic zones "but no industries have come up there; only 154 SEZs have become operational out of 389 notified".

"Instead real estate business has become prosperous in the guise of SEZ and the rich fertile land of farmers were being diverted without bringing real development in terms of establishing industry or IT units," the Committee said in its report tabled in Parliament.

Asking the government to "check such a trend which defeat the objective of industrialisation and higher exports", it said such decisions also "deny the country of scarce cultivable land resources and impoverish the farmers".

Such a practice belies the employment opportunities for the people who were promised so while acquiring their land, it added.

It also raised concern over the denotification of special economic zones (SEZs), which is seen as a reflection of policy deficit in guiding the SEZs.

The Committee, headed by Shanta Kumar, noted that from December 2008 and till March 15, 2012, the Board of Approval on SEZ has approved 46 cases of de-notification.

It asked the Department of Commerce to tighten the norms so that only genuine cases can get the approval.

The reasons for denotification ranges from economic slowdown, poor market response and imposition of Minimum Alternate Tax (MAT) and Dividend Distribution Tax ( DDT) on SEZs, among others.

The requests for denotification considered by the BoA include those of DLF Ltd, Maytas Ventures SEZ Ltd, Essar SEZ Hazira Ltd, Unitech Infopark, Bata India, JSL Ltd and Satyam Computer Services.

The Committee recommended the government to check such a trend which defeats the objective of higher industrialisation and exports.

33   DLF, Haryana Urban Development Authority to build 16-lane corridor to make life easier for Gurgaon commuters ( Architecture News / Design News , Delhi , India ) 03 May 2012   
  NEW DELHI: A 16-lane dedicated corridor in Gurgaon will link DLF's Gateway Tower in Cyber City to the Golf Course Road, offering some relief from crumbling infrastructure in Delhi's suburb. India's biggest real estate player DLF, which has a majority of its assets in Gurgaon, will build this 8.3 ...

NEW DELHI: A 16-lane dedicated corridor in Gurgaon will link DLF's Gateway Tower in Cyber City to the Golf Course Road, offering some relief from crumbling infrastructure in Delhi's suburb.
India's biggest real estate player DLF, which has a majority of its assets in Gurgaon, will build this 8.3 km-long road in a joint venture with the Haryana Urban Development Authority.
The two are expected to spend Rs 400-600 crore on the project that will include eight underpasses and a long flyover enabling commuters to reach the Golf Course Road from the Gurgaon toll plaza within seven minutes. This stretch usually takes 30 minutes.
Nearly 1.5 million residents and commuters from outside of Gurgaon who work in the city's numerous corporate offices have been complaining of nightmarish infrastructure for years.
The city's main office district Cyber City has been a both traffic and parking nightmare for people who work for companies such as Microsoft, Coca-Cola, American Express, IBM, Hewlett Packard, Pepsi, Dell, Nokia and Google.
"The objective is to provide optimum solution for traffic movements in the area based on present and projected traffic demand in future. This will be a signal-free movement from the toll gate to sector 55/56 and underpasses have been conceived considering urban environment to make it environment friendly," says Rajeev Talwar, executive director at DLF.
DLF has high stakes in the development of infrastructure in Gurgaon. To ease congestion and to aid people who work in the Cyber City area where DLF has office buildings, the company had initiated India's first private rapid metro rail project to connect the Delhi metro to the office district here. This will be operational by mid-2013.
"It will become more attractive for corporate tenants and DLF will be able to charge a premium on rentals and home prices as access would have become better," says Anuj Puri, managing director of property consultancy Jones Lang LaSalle India.
With improved access and infrastructure, DLF will be able to charge at least 5% more rentals. Gurgaon's urbanisation started with DLF building residential colonies in the 1980s, but the city - which grew into a hub of multinational companies, including outsourcing firms, after the economy was opened up a decade later - didn't build enough infrastructure to cope with the demand.
The new road project will be fully integrated with the alignment of the rapid Metro. It will also develop six-lane carriageways on both sides of NH-8 from the toll plaza to the DLF Square building to streamline traffic and feed into the 16-lane road.
DLF has hired global design and planning firm AECOM to undertake a study on traffic, infrastructure and urban planning improvements for Gurgaon, based on which the final design plan has been prepared.The process of bidding for the project is on and construction companies such as Lanco, L&T and Punj Lloyd have shown interest in the project that is expected to be operational in the next 36 months.
Gurgaon, also known as the millennium city, has attracted big multinational and IT companies to set up offices here because of its quality office buildings and proximity to the airport. With offices, came residential projects, but infrastructure has remained woefully inadequate.

34   Mr. Lakshmi Mittal, himself, stayed in Township in the High End and most Modern Architecture, planned by Ar. Prem Nath ( Architecture News / Design News , India ) 01 May 2012   
  Ar.Prem Nath's Green Township for Guru Gobind Singh's HMEL Refinery was visited by the Who's Who - apart from Hon. Prime Minister Dr. Manmohan Singh & Mr. Lakshmi Mittal - Steel Tycoon, His Excellency, Governor of Punjab, Shri Shivraj Patil, Honorable Chief Minister of Punjab, Shri Parkash Singh Bad ...
Ar.Prem Nath's Green Township for Guru Gobind Singh's HMEL Refinery was visited by the Who's Who - apart from Hon. Prime Minister Dr. Manmohan Singh & Mr. Lakshmi Mittal - Steel Tycoon, His Excellency, Governor of Punjab, Shri Shivraj Patil, Honorable Chief Minister of Punjab, Shri Parkash Singh Badal, Honorable Minister of Petroleum and Natural Gas, Shri Jaipal Reddy, Honorable Minister of State for Petroleum & Natural Gas & Corporate Affairs, Shri R.P.N.Singh, Honorable Deputy Chief Minister of Punjab, Shri Sukhbhir Singh Badal, Honorable Minister of State for Planning, Science & Technology & Earth Sciences, Dr. Ashwani Kumar, Honorable Honorable Minister, Local Government, Medical Education & Research, Punjab, Shri Chuni Lal Bhagat, Honorable Member of Parliament, Punjab,Smt. Harsimrat Kaur Badal, Member of Legislative Assembly, Punjab, Shri. Jeetmohinder Singh Sidhu, a host of other political, district administrative officials and corporate delegates - all visited the township for the Inauguration of Rs. 20,819 Cr. worth HMEL Refinery on 28th April 2012, Saturday.
In-fact Mr. Lakshmi Mittal, himself, stayed in this much appreciated Township - this itself testifies the High End and most Modern Architecture, planned with much passion by Ar. Prem Nath.
The Print Media, too has valued the township and the facilities / amenities it offers - printed statements like "The HMEL Refinery township, with it's Architecture, has already created frenzy among the neighboring villages" and "The bedrooms on the second floor have two Palatial Balconies that open to the panoramic view of the refinery", stand witness to the design expertise of Ar. Prem Nath of Prem Nath And Associate.

35   Spruce up your home for the summer ( Architecture News / Design News , India ) 26 Apr 2012   
  Summer is a great time to add some pizzazz to your decorating. The key to summer decorating is to lighten and brighten. Try some of these tips to transform your rooms and get your home ready for summer: Remove layers: Just as we pack away our heavy sweaters once the snow is gone, we can do the sam ...
Summer is a great time to add some pizzazz to your decorating. The key to summer decorating is to lighten and brighten.
Try some of these tips to transform your rooms and get your home ready for summer:
Remove layers: Just as we pack away our heavy sweaters once the snow is gone, we can do the same for our rooms. Warm, fuzzy throws draped over the sofa bring warmth to a room in the winter, but can add too much visual heat once the hot weather arrives. Replace heavy throws with lighter, airier fabrics for a more summery feel.
Do the same for large area rugs and the smaller runners in the entry way and kitchen - replace them with lighter rugs (look for any of the following: jute, cotton, bamboo or sisal), or even remove them completely for the season.
Tablecloths and table runners can also be replaced with lightweight versions. A white runner really lightens up a dark wood table. This is a great time to go sheer with window treatments as well. It can really make your space feel more open.
Cover up: If you have a dark, heavy sofa or chairs, a slipcover in a lighter colour and fabric can dramatically change the appearance of your room. This trick also works in the bedroom - slipcover your headboard for a whole new look. Look for lighter, cooler fabrics in a summery pattern like a light stripe or floral print. For a more casual feel, try a white canvas.
Throw cushions can also benefit from the slipcover treatment. Use sheer fabric (for added detail, try an embroidered sheer) to make covers for your dark throw pillows. Even easier - take a sheer scarf and tie it around the pillow for an instant no-sew cover.
For pillows that really say summer, try this easy DIY project: Sew two standard-size towels together along three sides to make super soft, comfortable pillowcases. Smaller towels can be used to cover throw cushions.
Add some artwork: Replace your heavier artwork with lighter pieces - go for summer landscapes, floral and botanicals, shells and water scenes. White picture frames can help to lighten things up as well.
Gather up outdoor photos of family and friends (beach shots are great for this). Put them in coordinating frames and hang them in a grouping to create a photo wall that's sure to be a focal point.
You can also fashion your own summer artwork in a few simple steps - pick a few flowers and leaves from the garden, press them in a book for a week or two, then place them in a picture frame (for those that share my fear of bugs, check flowers before pressing to avoid any unpleasant surprises!). Any of these tips will brighten up your home for summer and give you a fresh new look.

36   A step forward to replace 150-yr-old Yamuna bridge NEW ALIGNMENT SPRINGS HOPE ( Architecture News / Design News , India ) 26 Apr 2012   
  The process to construct another bridge to replace the 150-year-old Loha Pul on Yamuna River might finally be back on track. The Loha Pul connects eastern India with Delhi, via rail network. Heritage authorities had stalled work on an alternative bridge in 2006 as according to its then proposed ...
The process to construct another bridge to replace the 150-year-old Loha Pul on Yamuna River might finally be back on track.
The Loha Pul connects eastern India with Delhi, via rail network.
Heritage authorities had stalled work on an alternative bridge in 2006 as according to its then proposed alignment, the bridge would have cut across a portion of the Salimgarh Fort wall and few structures within it.
Salimgarh Fort falls in the Red Fort complex, which is a World Heritage Site.
Progress on bridge first stopped when the Archaeological Survey of India (ASI) raised an issue. Then in 2007, Red Fort was declared as a World Heritage Site by UNESCO.
In 2010, a stringent amendment in the Archaeological Act also prevented work to be taken up again, despite the fact that the Railways had already spent
on it. “A new bridge must be constructed at the same site, as alignment at any other place would mean a curve of more than 4 degrees when the line reaches the Old Delhi Railway Station. It is not desirable, as it will make trains vulnerable to derailment,” said a senior railway official.
Last year, the Northern Railways finally roped in the Indian National Trust for Arts and Cultural Heritage (INTACH) to assess the project.
The INTACH report proposed an alternative alignment, wherein the new line joins the existing railway line before the fort. “The construction of the proposed realignment from outside the fort wall will not only save the historical circular battery and fort wall but also the green buffer along the track and will not need any further opening in the fort wall,” said the INTACH report.
Dharm Singh, chief administrative officer (construction projects) northern railways confirmed, “We have accepted INTACH’S recommendation and sent the proposal to the Competent Authority for Delhi.”
The competent authority cleared the proposal and sent it to the National Monument Authority (NMA) last week. However, although the alignment has been changed, the issue of construction within the regulated area is still alive.
The ball is now in NMA’S court.

37   CP redevelopment gets a push after Sheila stick ( Architecture News / Design News , Delhi , India ) 26 Apr 2012   
  Unhappy with the slow pace of the redevelopment work in Connaught Place, Delhi chief minister Sheila Dikshit has constituted a high level monitoring committee to work out measures to expedite the project. ARIJIT SEN/HT PHOTO To be headed by chief secretary Praveen Kumar Tripathi, the committee w ...
Unhappy with the slow pace of the redevelopment work in Connaught Place, Delhi chief minister Sheila Dikshit has constituted a high level monitoring committee to work out measures to expedite the project.
ARIJIT SEN/HT PHOTO
To be headed by chief secretary Praveen Kumar Tripathi, the committee will look into the reasons behind the delay in several works that are part of the redevelopment project and will suggest a solution to complete the work in time.
Principal secretary of Delhi government’s urban development department, managing director of Delhi Metro Rail Corporation, CMD of Engineers India Limited (the agency constructing the utility tunnel) and chairman and secretary of New Delhi Municipal Council (NDMC) will be members of the monitoring committee.
Sources said that the redevelopment project, which was originally a Commonwealth Games project and was supposed to be completed before the games, had missed several deadlines.
“Connaught Place has been dug up for a long time and not many people including the traders in the area are happy about it. It seems the NDMC officials are losing grip on the work. The chief minister now wants this project to be constantly monitored by a senior officer in her government and want it to be completed at the earliest,” a senior Delhi government official said.
The redevelopment project includes restoration and improvement of façade of the buildings in all blocks of Connaught Place, construction of a utility tunnel along the middle circle, construction of eight new pedestrian subways along the outer circle and improvement of the existing subways, creation of green zones along the inner circle, beautification and streets and construction of a parking lot in the outer circle.
The NDMC had earlier given March 2012 as the new deadline to complete the project, then pushed it to June 2012 and now they have promised the government to complete it by December 2012. The entire project is likely to cost crore.
“There have been several issues related to errant behaviour of contractors. Some of the contractors have also left the work midway leaving us in the lurch,” a senior NDMC official said requesting anonymity.

38   A walk through Delhi's eerie history ( Architecture News / Design News , India ) 25 Apr 2012   
  School children treated to Capital's fables, murders, battles and more..... There is a ghost in every nook and cranny of this ancient city. After all it is fabled to have been rebuilt seven times, a cemetery here and a tomb there, some grand, some obscure but almost all dilapidated, which only ad ...
School children treated to Capital's fables, murders, battles and more.....

There is a ghost in every nook and cranny of this ancient city. After all it is fabled to have been rebuilt seven times, a cemetery here and a tomb there, some grand, some obscure but almost all dilapidated, which only adds to its ghostly allure.

But what of Kashmere Gate and its surroundings?

On the World Heritage Day on Wednesday, some school children were taken on a walk through time by heritage consultant Navina Jafa to meet the area's ghosts and get acquainted with its juicy history, rife with ghastly murders, illicit affairs and battles won and lost.

“If there is a paradise on earth, it is here, it is here, it is here!” -- this Persian couplet on Kashmir inspired Emperor Shah Jahan, renowned for his extravagance and love for all things beautiful, to name the northern entranceway to his beloved city of Shahjahanabad after Kashmir, wanting visitors to know that they were in essence entering paradise.

The gate remained just a gate until the 1857 uprising. “The gate was almost gutted in the rising and an elite market came up here. It was a time when British officers posted here were making good money and therefore English women came in droves to India to hunt for eligible husbands. Infamously known as “shipping fleets”, these women came here, dressed in lace and parasols to see and to be seen,” said Dr. Jafa to the accompaniment of giggles from the school girls and guffaws from the boys.

The ghost story then follows. “It is rumoured that every night there can be seen a white woman who sits with her hookah and lures inside the gate any nice-looking young man unfortunate to be passing by.”

A few blocks away is the pretty yellow-and-white St. James Church. It was built by James Skinner, a man who liked to fight and whose 14 wives bore him many children. “Skinner was once badly wounded in the battle, almost at death's door. He made a vow that if he managed to survive, he would build a church. A woman found Skinner and saved him – thus the church's name – redemption.”

Skinner also raised a regiment known for their strong steeds and yellow uniforms which is now part of the Indian Army.

The Church of Redemption is also home to William Frazier's remains, a British officer murdered by the Nawab of Ferozepur on suspicion that he was having an affair with his sister.

Next is a building that currently belongs to the Guru Gobind Singh University. “This building has changed hands several times but it was first a library belonging to Dara Shikoh, son and heir apparent of Shah Jahan, but beheaded by his brother Aurangzeb.”

Around 1837 it passed on to David Ochterlony. “He had several Indian wives and he paraded them on elephants through Kashmere Gate.”

The last stop is at the telegraph memorial dedicated to British soldiers who blew up an ammunition loaded magazine to guard themselves from an imminent attack during the 1857 uprising.

However, the day is not over yet. “One last ghost story, please!” implore the girls. “Well, our last emperor Bahadur Shah Zafar died outside his beloved city, so his ghost along with the ghost of his favourite wife Zeenat Mahal comes out every Thursday night from Lahori Gate and take a walk around Chandni Chowk,” added Dr. Navina


39   Shattering the stillness of time ( Architecture News / Design News , India ) 25 Apr 2012   
  Long before the rooster, Triplicane is up, with prayers, kolam-drawers and people listening to the music of long ago. ANUSHA PARTHASARATHY captures the mood In the wee hours of the morning, before motorcycles line the red-and-white walls of the temple and cars squeeze through its narrow roads, Tr ...
Long before the rooster, Triplicane is up, with prayers, kolam-drawers and people listening to the music of long ago. ANUSHA PARTHASARATHY captures the mood

In the wee hours of the morning, before motorcycles line the red-and-white walls of the temple and cars squeeze through its narrow roads, Triplicane looks like a sepia-tinted photograph, with its row houses and tree-lined mada streets.

It is nearly five and the temple's gopuram stands out from a distance, its emblem an incandescent white and red. Women in expertly draped saris walk briskly in pink flip-flops, wearing fresh marigolds, while others circumnavigate the temple, flowers in hand, some of which have been picked from trees along the way. At the entrance, shops that sell pooja paraphernalia are just beginning to open.

Loud recorded prayers engulf the surrounding streets in harmony with distant prayer calls from a neighbourhood mosque. Slowly, hands together in prayer, people begin to come out of their homes, heading straight to the temple doors, waiting for them to open.

Opposite the temple, Sri Krishna Bhavan is open for business, its brightly lit interiors already beginning to house hungry customers. Car Street is still sleepy but for the sound of raspy sweeping. Palm brooms are busy at work, and after their work is done, buckets of water are poured on these pathways and women busy themselves with rice flour, drawing practised patterns on the wet floor.

Tea stalls are open and music from the 1970s booms out of small radios, as customers bob their heads and reminisce about the old days, sipping hot tea. Some cows are curled up in the middle of the street while others feast on leftovers. An old Triplicane home called ‘Sarathy Nilayam' that has now become ‘Sree Vijaya Nursery and Primary School' has its doors open, beyond which lie a long corridor of rooms.

Most of the houses and shops surrounding the temple have etched its symbols on their facades. A left turn from Car Street and Singnachari Street comes into view. Kandasashti Kavasam emanates from one of the surrounding houses. The Triplicane Fund Kalyana Mandapam and Charities is bustling with food being carried in and out in large sacks and people shouting out instructions. Finally, around 5.30 a.m., the gurgled call of a rooster signals the coming of dawn.

The smaller markets behind the temple open with fresh stocks of vegetables being lifted out of carriers. The flower sellers are setting up shop, stringing fresh jasmine and roses into garlands.

Outside the provision stores, milk packets in plastic trays are stacked on top of each other, sometimes as tall as five feet. Turmeric-stained cloth bags are filled. Prices are haggled over.

Triplicane High Road is already busy, and as the first rays of light descend from the sky, traffic begins to thicken. Ratna Café has its regulars buried deep in newspapers while bachelors fill up the other tables. Hot discussions take place over vadai, idli and pongal swimming in pools of sambar poured from stainless steel mugs. The familiar aroma of filter coffee follows us everywhere. Zambazar with its ash-marked blue doors opens with clusters of bananas dotting the pavements and dark aubergines tumbling out of upturned bags.

At 6 a.m., three men, two playing the tavil and nadaswaram and one with a covered brass pot on his head, wake up the neighbourhood with their daily rounds around the temple. “It is only after the pot has gone for its rounds that the temple is opened,” says one of the shopkeepers outside.

The doors are opened and people rush in. “The viswaroopam pooja is over. You can all go in,” someone shouts from inside, while a staff member at the entrance nods and says, “This has been Triplicane's wakeup call every day over many years.”

Sure enough, the nadaswaram plays its last note, lights begin to flicker in nearby homes, and the revving of engines shatters the stillness of time.

40   Akshaya Tritiya festival enhances interest for Ahmedabad realty ( Architecture News / Design News , Gujarat , India ) 25 Apr 2012   
  Ahmedabad Also known as Akha Teej and known by several names across different parts of the country, this date owns tremendous religious as well as astrological significance. Not alone in Jainism but as per the Hindus, this day is believed to be ruled by Lord Vishnu. Akshaya Tritiya is also called ...
Ahmedabad

Also known as Akha Teej and known by several names across different parts of the country, this date owns tremendous religious as well as astrological significance. Not alone in Jainism but as per the Hindus, this day is believed to be ruled by Lord Vishnu. Akshaya Tritiya is also called Navanna Parvam. Astrologically, the day falling on a Rohini star, Monday is considered more auspicious. The day falls on the third lunar day in the month of Vaisshakh. The Hindu beliefs are grounded with the theory of Mahurats or auspicious timings. Be it a wedding occasion or a purchase of a plot, an ideal time, date and day is specifically chosen.

Any new entrepreneurial or personal venture is initiated after consulting the dates. While Akshaya Tritiya is round the corner, this day marks a lot of prosperity significance. This festival is one such momentous occasion which is taken into consideration while dealing with property, gold or business ventures. Akshaya Tritiya is one of the most auspicious days of the Hindu calendar and the notions stands that any meaningful activity started on this day would be fruitful.

Considering the investment options in the city, the market still stands favourable for good deals. Be it a high rise apartment surrounded with modern amenities or an individual weekend plot, the demand and supply ratio still remains proportional. Akshaya Tritiya seems to bring a flow of inquiries in the real estate section, bringing the realtors on their heels while people make a bee-line in quest of investment options. The religious significance of new investment on this day and that bringing enormous prosperity holds its importance in the investment segment. While the real estate scenario is yet strong in the city and is booming with good appreciation value, the crowd is also focusing in property investment options besides gold and jewellery purchases.

The word ‘Akshaya’ stands for imperishable or eternal – that which never diminishes. Based on this belief there remains a rush of customers in making new ventures on this day. Initiations made or valuables bought on this day are considered to bring success or good fortune. The Indian myths favour gold purchases on this day. Buying gold is a popular activity on Akshaya Tritiya, since gold is the ultimate symbol of wealth and prosperity. Gold and gold jewellery bought and worn on this day signify never diminishing good fortune. The religious merit that is acquired by giving gifts on this day is considered inexhaustible. Most jewellery stores stock in new jewellery models for this occasion with “Lakshmi”-inscribed gold coins, diamond jewellery and golden dollars with the pictures of many gods and goddesses. It is also believed that people born during this time shine bright in life.

People also look forward for several other new ventures on this day, be it a wedding, beginning of a new business or house warming ceremonies. Some even plan long journeys on this day. Worldly activities can be initiated during currency of this Tithi, however aspirants must ensure that the said duration is not sullied by concurrence of malefic times observed according to the Hindu principles, and the moments are favourable to the doer by transits of the planets and the like. Aspirants are cautioned against using this Tithi blindly for initiating and conducting all types of life activities. Auspiciousness of the Tithis for specific activity depends upon simultaneous presence of Panchangam Shuddhi, Muhurt Yogas and host of other elements of Hindu astrology.

The property market in many locations sees increased activity during festivals like Akshaya Tritiya, which are believed to be auspicious for the creation of wealth and good fortune. The positive sentiment associated with such festivals often motivates fence-sitting buyers to take the plunge where they would otherwise have procrastinated further. Developers are well aware of this and seek to capitalise on these sentiments via increased marketing efforts. In that respect, festivals like Akshaya Tritiya can act as a powerful market force.

Since the belief for this occasion remains strong, the real estate holders do come up with favourable schemes and easy investment options. One may look in for a suitable scheme and instalment options to buy the land of likeness. Not that buying property has turned a cake walk but with dime a dozen investment options, the situation to buy land has become easy.

Akshaya means good luck and success. It stands for the never diminishing prosperity. Many believe that buying a house on this day, brings wealth and peace for its residents forever and for generations down the line. There are a lot of property campaigns conducted by banks for easy home loan solutions, by jewellers for discounts in jewellery making and by financial institutions. Over the time Akshaya Tritiya has not only gained religious importance but the day is also commercialising for the betterment of buyers and sellers. With lot of commercialisation, although this day flares a materialistic urge in people, there is a very high awareness regarding Akshaya Tritiya

 
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